- Define Roles & Audiences
We assigned each partner a unique role to avoid overlap.
Riyadh Season: The world-class host.
GOAL: The expert journalistic voice.
433: The global social hype machine.
Koora Break: The regional Arabic voice.
- Create Coordinated Content
We managed a content plan where each brand produced material for their target audience. GOAL created in-depth analysis, 433 made viral clips, and Koora Break delivered culturally-focused stories, all telling the same core story from a different angle.
- Amplify as One Team
We unified their efforts through a shared event hashtag and managed cross-promotions. The brands shared each other's content, creating a powerful media echo chamber that made the event an unmissable global spectacle.
%20(4).avif)
